Global gametech company Livewire has added four new members to its ranks.

Gareth Leeding joins as its new Chief Innovation Officer. With 15 years of experience working with global brands on their strategic and creative direction, Leeding will be responsible for accelerating brands into the world of gaming through innovative and immersive advertising.

"Livewire is turbocharging the opportunity for brands in gaming. By combining the biggest inventory of in-game advertising opportunities with strategic and creative excellence, we have limitless potential to define the next generation of brand engagement," says Leeding.

"The business is attracting the world's biggest brands and growing fast as we enable them to reach billions of eyeballs. It's incredibly exciting to be joining at a pivotal time for a business on the brink of extensive growth."

Joining Leeding is Tamim Noorzad, who joins Livewire as its new Director of Product. Noorzad also brings 15 years of industry experience, superior UX and analytical problem-solving skills.

He will be responsible for evolving the product ecosystem to meet the needs of Livewire's clients and the gaming community.

Also becoming a member of the Livewire team is Max Hegerman. Hegerman joins as Livewire's new Marketing & Communications Director.

He will be responsible for creating high-impact communications strategies across its brand portfolio globally. Hegerman brings a wealth of experience, with 25 years in the industry supporting brands such as Nike, Apple, Electronic Arts and Tencent.

Finally, Christine Storey has been appointed Livewire's People & Culture Director, where she will be responsible for leading employee engagement, working to align HR systems and business strategy to attract and retain the industry's best talent.

Storey brings 18 years of experience to the position, serving previously at Gartner and Revlon.

"With rapid expansion comes the need for exceptional leaders and a continually evolving strategy to solidify our position as an industry leader in gametech," says Brad Manuel and Indy Khabra, CEOs and Co-Founders, Livewire.

"This opportunity is resonating with incredible talent and we are very fortunate to have again appointed highly skilled individuals who will drive Livewire's continued growth and success."