Stories by Mark Devlin
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How empathy and transparency save brands in a crisis
2 days ago
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customer service
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transparency
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public relations
In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.
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Networks down but trust up: How to communicate when outages hit
5 days ago
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cx
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martech
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customer service
When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.
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How CFOs can protect shareholder value when a crisis hits
Last week
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cybersecurity
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digital media
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transparency
CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.
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How giving Stock Exchange announcements a human touch can boost Your brand
This month
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cfo
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stock exchange
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transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.
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The critical role of PR in mitigating risk during mergers & acquisitions
This month
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cfo
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m&a
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digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.
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Is your accounts team eroding your corporate brand?
This month
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cx
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martech
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personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.
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How to prevent brand erosion by your accounts team
Last month
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data analytics
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cx
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martech
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.