Enterprise IoT systems now track 166,000 assets daily

New research from IoT Analytics reveals that large enterprises are now tracking more than 166,000 assets daily as part of their operations.

The findings, published in the IoT Asset Tracking & Visibility Adoption Report 2025, are based on a survey of 100 enterprises in sectors such as manufacturing, retail, and construction, and chart the development of IoT-based asset tracking technologies and practices across the industry.

The report explores changes and advances across seven key dimensions: the kinds of assets being tracked, the variety of attributes monitored, the technologies deployed, the degree of enterprise application integration, the intelligence these solutions provide, the breadth of vendor offerings, and the scalability and flexibility of solutions.

IoT asset tracking, once focused mainly on pinpointing asset locations, has evolved into a set of integrated systems that combine multiple technologies and collect a broad range of attribute data. According to IoT Analytics, "Asset tracking has become an integral part of enterprise operations, with large firms tracking over 166,000 assets daily, according to IoT Analytics' IoT Asset Tracking & Visibility Adoption Report 2025."

Knud Lasse Lueth, Chief Executive Officer at IoT Analytics, commented on the current state of the market: "Enterprise asset tracking has become one of the most widely adopted IoT applications, with 3.8 billion IoT devices being tracked in 2024. Our latest research shows that asset tracking is no longer just about location data—many technologies are now integrated into enterprise systems, enabling data-driven decision-making across the supply chain."

The report finds that systems now integrate a greater variety of tracked attributes. While location data remains fundamental, enterprises are increasingly using these solutions to monitor additional asset characteristics, such as condition, environment, utilisation, and operational status. This expansion has been enabled by the adoption of a mesh of technologies, instead of relying on a single tracking method.

Despite considerable technological progress and increased rates of deployment, the market for enterprise IoT asset tracking continues to face obstacles. The research notes that the sector is highly fragmented, with a broad and growing landscape of vendors competing for market share. The report highlights that "despite technological progress and growing adoption, the market remains fragmented, with persistent challenges—particularly around system integration and achieving true end-to-end supply chain visibility."

Among users, integrating asset tracking solutions with broader enterprise systems is noted as the leading challenge. The research indicates that most organisations still struggle to achieve full supply chain transparency. Many solutions exist in isolation, making seamless data sharing and use across business operations difficult.

Another key finding is that true end-to-end supply chain visibility remains rare. Although asset tracking technologies are increasingly adopted across supply chain nodes, connecting and harmonising data from disparate systems into a single, actionable view is identified as an area of ongoing concern for many enterprises.

The vendor landscape for IoT asset tracking has become more complex, with hundreds of new suppliers entering the market in recent years. The solutions on offer vary widely in terms of supported asset types, tracked attributes, technological approaches, and integration capabilities.

The report concludes that, while enterprise IoT asset tracking has advanced from simple, single-purpose technology deployments to integrated and multiplatform solutions, challenges persist around system complexity, vendor proliferation, and integration into wider corporate digital strategies.