Digital Marketing stories - Page 20

Adobe has teamed up with General Assembly to offer the Adobe Digital Marketing Accreditation, to be run by experts and 'Adobe technology evangelists'.

With data's impact hailed by IDC, Australian firms must embrace analytics to drive strategies or risk obsolescence amid a booming software market.

We recently ran a lead-generation sales promotion for our customers, which was hugely successful - we're now offering the same for channel partners.

Digital commerce exemplars don’t merely convert their product catalogues into eCommerce sites and mobile commerce applications.

Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

Polycom recently appointed Gabrielle Cichero as senior director of marketing for APJ. She explains why she chose the role & why it's a game-changer.

Online customer experience is crucial for retailers trying to attract millennial shoppers, according to Teradata.

Product development is the crucial nexus of testing, refining and delivering a product to market, and the rewards might just be worth it.

What’s old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.

Businesses urged to embrace agile marketing strategies to deliver real-time experiences to customers. #marketingstrategy #agilemarketing.

The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing B2C cloud marketing providers.

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Digital marketing services and technology vendors are having to adapt their campaigns as customer demand changes, says a report by Technology Business Research.

Synnex Australia boosts digital prowess, inking an exclusive APAC deal with Act-On, a leading marketing automation vendor.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.