Marketing stories - Page 35

IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.

Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

Adobe shines in Forrester's latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

MemePR's marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

Air NZ's next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.

Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.

Maritime NZ's innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.

Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.

Overstepping boundaries, some businesses fail to comply with New Zealand's anti-spam laws, risking hefty fines and damaged consumer trust.

The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.

HPE's Cloud28+ marketplace has become the world's largest cloud ecosystem, featuring over 570 partners and close to 20,000 available services.

Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.