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SugarCRM stories

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Eden Exchange integrates SugarCRM for improved deal-making efficiency
Last month
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asia pacific
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digital age
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sugarcrm
Eden Exchange, a leading Australian SME marketplace, bolsters its deal-making process and client experience by integrating AI-driven sales automation platform, SugarCRM.
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MEGA selects SugarCRM to optimise sales & enhance user conversions
Wed, 14th Feb 2024
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storage
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encryption
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cx
New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.
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Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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big data
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bi
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martech
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
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Global pool manufacturer chooses SugarCRM's advanced sales solution
Thu, 5th Oct 2023
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business
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sugarcrm
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digital marketing
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
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70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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martech
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ai
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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big data
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bi
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data analytics
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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SugarCRM introduces playbook functionality thanks to AddOptify acquisition
Fri, 4th Feb 2022
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crm
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martech
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customer service
SugarCRM introduces integrated playbook functionality for guided selling and advanced CRM automation, enabling users to automate processes and workflows.
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The Engenco Group chooses SugarCRM to power customer relations
Wed, 12th Jan 2022
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crm
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cx
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martech
Engenco Group implements SugarCRM to consolidate customer data, improve insights, and enhance customer experience.
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Customer churn costing Australian businesses millions, report finds
Mon, 22nd Feb 2021
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customers
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sugarcrm
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financial results
Lack of visibility into customer data is costing businesses millions and fueling a customer relationship crisis, says SugarCRM.
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How SugarCRM aims to improve business performance
Mon, 29th Apr 2019
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bi
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big data
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crm
SugarCRM unveils tools for business growth - faster resolution, enhanced collaboration and data-driven insights.
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SugarCRM partners with Zaparas Lawyers to provide client enquiry management
Wed, 16th Aug 2017
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crm
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cloud services
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martech
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.
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Hamilton's NetValue teams up with SugarCRM in agriculture push
Mon, 29th May 2017
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crm
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martech
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sugarcrm
Reseller NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the NZ agricultural sector.
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Mid-market CRM software Sugar announces update to version 7.9
Thu, 18th May 2017
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crm
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martech
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software updates
SugarCRM unveils Sugar 7.9, boosting CRM functionality with enhanced quote management, next-gen reporting, and advanced workflows.
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SugarCRM's new APJ vice president stays committed to partner ecosystem
Wed, 16th Nov 2016
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crm
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martech
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partner programmes
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.
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Sweet taste of success as BusApps claims top SugarCRM award
Wed, 22nd Jun 2016
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crm
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martech
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sugarcrm
NZ's Business Applications and Integration has taken out SugarCRM's Accelerated Growth award for ANZ at a glittering awards in San Francisco.
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SugarCRM taps IBM Cloud for enhanced security, privacy and control
Tue, 21st Jun 2016
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crm
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cloud services
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colocation
SugarCRM boosts client data protection with IBM Cloud's secure, customizable infrastructure, catering to high-regulation industries.
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SugarCRM demonstrates just what is possible with AI
Fri, 17th Jun 2016
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bi
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big data
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crm
​At its recent annual conference for customers and partners (SugarCon), SugarCRM revealed its bold roadmap for the future.
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Aussie SugarCRM reseller makes Elite list
Fri, 22nd Jan 2016
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crm
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martech
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sugarcrm
SugarCRM partner Plus Computing, which has offices in Melbourne, has been named one of the top 10% of the vendor’s worldwide channel partners.
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Kiwi partner proving sweet for SugarCRM
Fri, 22nd Jan 2016
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crm
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martech
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sugarcrm
CloudTech has become the first Kiwi company to garner Elite Partner status with SugarCRM - a status awarded to the top 10% of the vendors channel.
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SugarCRM caters to Aussie enterprises with new data centre
Fri, 27th Nov 2015
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crm
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martech
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data centre operators
SugarCRM has opened its first data centre in Sydney, with the intent to provide local customers with improved efficiencies and security.
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“This year I plan to be very disruptive...'
Fri, 14th Mar 2014
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crm
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martech
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smb
Wayne Goss of SugarCRM sets sights on disruption and growth in New Zealand's CRM market, aiming to challenge competitors and seize opportunities.