SugarCRM stories
SugarCRM appoints industry veteran Bob Stutz to board
Tue, 4th Feb 2025
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crm
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cx
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martech
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
SugarCRM solutions expand reach on AWS Marketplace
Fri, 22nd Nov 2024
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crm
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martech
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cdp
SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
SugarCRM appoints David Roberts as new CEO amidst changes
Wed, 11th Sep 2024
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saas
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cx
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martech
SugarCRM appoints David Roberts as new CEO, succeeding Craig Charlton. Roberts to drive global growth and innovation as Charlton becomes Chairman.
Jayco enhances RV operations through SugarCRM integration
Wed, 14th Aug 2024
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it in manufacturing
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cx
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martech
Jayco, Australia’s top RV manufacturer, revamps its operations with SugarCRM, enhancing dealership relations and boosting sales by 7%, officials report.
Eden Exchange integrates SugarCRM for improved deal-making efficiency
Tue, 12th Mar 2024
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sugarcrm
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digital age
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zapier
Eden Exchange, a leading Australian SME marketplace, bolsters its deal-making process and client experience by integrating AI-driven sales automation platform, SugarCRM.
MEGA selects SugarCRM to optimise sales & enhance user conversions
Wed, 14th Feb 2024
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storage
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encryption
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cx
New Zealand's cloud storage firm MEGA partners with SugarCRM to boost its sales automation, aiming to optimise user conversions from free to paid services.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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data analytics
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martech
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cdp
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Global pool manufacturer chooses SugarCRM's advanced sales solution
Thu, 5th Oct 2023
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digital marketing
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sugarcrm
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sales
Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.
70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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martech
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ai
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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data analytics
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martech
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planning
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
SugarCRM introduces playbook functionality thanks to AddOptify acquisition
Fri, 4th Feb 2022
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crm
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martech
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sugarcrm
SugarCRM introduces integrated playbook functionality for guided selling and advanced CRM automation, enabling users to automate processes and workflows.
The Engenco Group chooses SugarCRM to power customer relations
Wed, 12th Jan 2022
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crm
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cx
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martech
Engenco Group implements SugarCRM to consolidate customer data, improve insights, and enhance customer experience.
Customer churn costing Australian businesses millions, report finds
Mon, 22nd Feb 2021
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customers
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sugarcrm
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financial results
Lack of visibility into customer data is costing businesses millions and fueling a customer relationship crisis, says SugarCRM.
How SugarCRM aims to improve business performance
Mon, 29th Apr 2019
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crm
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data analytics
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martech
SugarCRM unveils tools for business growth - faster resolution, enhanced collaboration and data-driven insights.
SugarCRM partners with Zaparas Lawyers to provide client enquiry management
Wed, 16th Aug 2017
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crm
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martech
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partner programmes
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.
Hamilton's NetValue teams up with SugarCRM in agriculture push
Mon, 29th May 2017
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crm
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martech
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software development
Reseller NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the NZ agricultural sector.
Mid-market CRM software Sugar announces update to version 7.9
Thu, 18th May 2017
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crm
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martech
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software updates
SugarCRM unveils Sugar 7.9, boosting CRM functionality with enhanced quote management, next-gen reporting, and advanced workflows.
SugarCRM's new APJ vice president stays committed to partner ecosystem
Wed, 16th Nov 2016
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crm
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martech
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partner programmes
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.
Sweet taste of success as BusApps claims top SugarCRM award
Wed, 22nd Jun 2016
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crm
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martech
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sugarcrm
NZ's Business Applications and Integration has taken out SugarCRM's Accelerated Growth award for ANZ at a glittering awards in San Francisco.
SugarCRM taps IBM Cloud for enhanced security, privacy and control
Tue, 21st Jun 2016
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crm
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hyperscale
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public cloud
SugarCRM boosts client data protection with IBM Cloud's secure, customizable infrastructure, catering to high-regulation industries.