SugarCRM stories

70% of Australian companies report increased turnover
Thu, 3rd Mar 2022
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crm
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ai
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martech
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.

Customers leaving in droves, companies struggle to rebound
Wed, 2nd Mar 2022
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big data
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bi
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data analytics
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.

SugarCRM introduces playbook functionality thanks to AddOptify acquisition
Fri, 4th Feb 2022
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crm
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martech
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customer service
“Sugar customers can now leverage proven playbook capabilities within the Sugar platform to streamline sales processes, improve marketing operations and optimise customer service execution."

The Engenco Group chooses SugarCRM to power customer relations
Wed, 12th Jan 2022
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crm
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cx
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martech
SugarCRM, provider of the AI-driven CRM platform, has announced that The Engenco Group has implemented SugarCRM to consolidate customer data, improve customer insights and enhance customer experience.

Customer churn costing Australian businesses millions, report finds
Mon, 22nd Feb 2021
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customers
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sugarcrm
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financial results
52% of sales professionals in Australia believe that their CRM systems are unfit for purpose, while customer churn is costing mid-market companies an average of US$5.5 million per year each.

How SugarCRM aims to improve business performance
Mon, 29th Apr 2019
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bi
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big data
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crm
SugarCRM announced several new platform capabilities to help companies accelerate their business growth.

SugarCRM partners with Zaparas Lawyers to provide client enquiry management
Wed, 16th Aug 2017
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crm
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martech
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sugarcrm
Zaparas Lawyers chose SugarCRM for its ease of implementation and its ability to integrate with the company’s existing systems.

Hamilton's NetValue teams up with SugarCRM in agriculture push
Mon, 29th May 2017
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crm
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martech
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sugarcrm
Reseller NetValue is partnering up with SugarCRM to provide integrated ERP and CRM systems to the NZ agricultural sector.

Mid-market CRM software Sugar announces update to version 7.9
Thu, 18th May 2017
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crm
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martech
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software update
SugarCRM has recently announced the release of version 7.9 of its customer relationship management software.

SugarCRM's new APJ vice president stays committed to partner ecosystem
Wed, 16th Nov 2016
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crm
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martech
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sugarcrm
Mark Troselj is taking over as SugarCRM's vice president of Asia Pacific and Japan, and vows not to compete with its partners.

Sweet taste of success as BusApps claims top SugarCRM award
Wed, 22nd Jun 2016
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crm
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martech
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sugarcrm
NZ's Business Applications and Integration has taken out SugarCRM's Accelerated Growth award for ANZ at a glittering awards in San Francisco.

SugarCRM taps IBM Cloud for enhanced security, privacy and control
Tue, 21st Jun 2016
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crm
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public cloud
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martech
Through IBM's global network of cloud data centers, organizations will gain access to on-demand, scalable computing power."

SugarCRM demonstrates just what is possible with AI
Fri, 17th Jun 2016
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crm
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bi
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big data
At its recent annual conference for customers and partners (SugarCon), SugarCRM revealed its bold roadmap for the future.

Aussie SugarCRM reseller makes Elite list
Fri, 22nd Jan 2016
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crm
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martech
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sugarcrm
SugarCRM partner Plus Computing, which has offices in Melbourne, has been named one of the top 10% of the vendor’s worldwide channel partners.

Kiwi partner proving sweet for SugarCRM
Fri, 22nd Jan 2016
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crm
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martech
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sugarcrm
CloudTech has become the first Kiwi company to garner Elite Partner status with SugarCRM - a status awarded to the top 10% of the vendors channel.

SugarCRM caters to Aussie enterprises with new data centre
Fri, 27th Nov 2015
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crm
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martech
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data centre operators
SugarCRM has opened its first data centre in Sydney, with the intent to provide local customers with improved efficiencies and security.

“This year I plan to be very disruptive..."
Fri, 14th Mar 2014
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crm
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martech
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smb
So says Wayne Goss, SugarCRM Asia Pacific regional sales director, of his plans for the New Zealand market.