The Thailand-based full-service electric vehicle (EV) lifestyle platform, EVme, has announced a new strategic alliance with Salesforce to deliver personalised customer experiences supporting its growth strategy.
This partnership signifies a landmark for EVme as the business endeavours to expand its fleet to a sizeable 2,000 EVs by 2024. Interestingly, this makes EVme the very first customer in Thailand to deploy Salesforce's Automotive Cloud at the heart of its electric vehicle sales business expansion planning.
Thailand's promising EV market is currently leading Southeast Asia by encapsulating more than 75% of battery-electric vehicle (BEV) sales during Q1 2023. With an increasing number of eco-conscious consumers considering sustainable vehicle options, shedding light on unique automotive customer experiences becomes crucial to stand out from the crowd.
The Automotive Cloud will allow EVme's sales, service, and marketing departments to maintain a consolidated view of their automotive consumer interactions on a single platform. This would streamline operations and provide insights into customer behaviour to deliver personalised user and vehicle experiences on every occasion.
Moreover, EVme has also planned to leverage Salesforce's Customer 360, Automotive Cloud Intelligence, which utilises Salesforce's CRM Analytics to generate real-time insights. Additionally, it will use Slack to enhance collaboration and productivity across the company.
Reducing monotonous manual procedures, sturdy data control, and a scalable CRM platform were key factors in EVme's decision to support the next phase of its growth.
The Automotive Cloud's industry-specific solution will allow sales, service, and marketing teams to have a comprehensive view of automotive customer interactions on a single platform. This will help automate manual processes, offer customer behaviour insights, and ultimately equip teams to provide personalised user and vehicle experiences at every touchpoint, even as the business continues to grow.
The implementation of the Automotive Cloud solution is projected to be completed by January 2024. Features such as vehicle console, automotive lead management, and household management will enable sales teams to automate manual processes that can be time-consuming and error-prone, such as tracking leads and booking appointments.
At the same time, having a centralised platform, enriched with data of customers and vehicles, will allow EVme to handle additional EV bookings more seamlessly and expand their platform.
In the year ahead, EVme envisages integrating Slack within Salesforce to expedite workflows for its car sales and rental businesses. In addition, EVme will also utilise Salesforce's solutions, such as Data Cloud, to assist their expansion to offer a broader range of cars, including used cars, large fleets, and to unify customer data to drive superior marketing and sales insights.
Amit Suxena, Vice President, Sales, ASEAN, Salesforce, enthused over the partnership, "EVme is taking the lead to provide a full-service, personalised digital experience for customers, in the rapidly expanding EV industry. We're thrilled to help them grow their business and make EVs accessible to a wider audience in Thailand.”
In addition, Suvicha Sudchai, CEO and Managing Director of EVme Plus Co., called this integration a "significant advancement" for EVme, driving business growth and responding to evolving customer needs more diligently.