Ooredoo Qatar trials HopprTV for personalised TV advertising

Ooredoo Qatar has collaborated with Hoppr to deploy HopprTV on selected set-top boxes to advance personalised television advertising across the country.

The partnership aims to leverage Ooredoo's extensive first-party data with HopprTV's targeted audience capabilities. According to the companies, this approach enables the delivery of more relevant advertising experiences for viewers without necessitating new investment in infrastructure or technology from the telecom operator.

This development comes as advertisers in the MENA region face mounting pressure to optimise connected TV (CTV) ad targeting while taking steps to ensure compliance with data privacy standards. Industry challenges highlighted in a 2025 Altman Solon report note that 86% of MENA advertisers have issues with data transparency, and 88% experience a lack of in-house expertise relating to digital ad purchases. The HopprTV platform is being presented as an answer to these ongoing difficulties by providing a plug-and-play solution, capitalising on available data to boost advertising efficiency.

Ooredoo plans to use HopprTV software in a trial phase on a portion of its set-top boxes, assessing the platform's ability to provide market intelligence and enhance customer engagement through more tailored advertising.

The assessment will explore how combining Ooredoo's audience data and HopprTV's analytical tools can improve Ooredoo TV's customer experience. The companies state that this will support more effective audience management, allow more relevant ad placements, and unlock additional revenue streams for telecom operators via enhanced advertising solutions.

Mustafa Peracha, Chief Consumer Officer at Ooredoo Qatar, said, "We have been thoroughly impressed by HopprTV's ability to target different audiences within the Ooredoo environment –without requiring additional investment. Our commitment is to continuously improve the customer experience for all Ooredoo TV users. This collaboration allows us to trial a platform that delivers engaging, relevant and personalised ads. There are many possibilities with HopprTV, and we're excited to see how the powerful combination of our audience data and their insights delivers meaningful results."

George Gelavis, Executive Chair of Hoppr, commented, "The response of Ooredoo to our platform's capabilities has thrilled our team. We're delighted to enter this next phase together and demonstrate the unique power of Ooredoo's own data in delivering a targeted and engaging customer experience. With privacy compliance at its core, our platform provides unparalleled audience insights that set the new standard."

Telecom companies in the region have historically underutilised opportunities to monetise their subscriber data for advertising purposes. Both parties believe this project showcases how operators can enhance both customer experience and advertising effectiveness by forming technology partnerships of this kind.

The deployment is described as seamless for hardware upgrades and compliant with current regulations. Ooredoo's initial focus will be on assessing the technology's effectiveness in its own environment before any further rollout considerations are made.

The trial will collect insights on advertising engagement and relevance to inform future decisions about broader implementations on the Ooredoo TV platform.