Advertising Technologies (Adtech) stories - Page 16
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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saas
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gaming
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martech
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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martech
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digital media
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adtech
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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adtech
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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martech
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ai
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, eCommerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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martech
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ai
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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mfa
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crypto
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
Google unveils Gemini, it's multimodal AI model that beats ChatGPT
Thu, 7th Dec 2023
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devops
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data analytics
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martech
Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.
Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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yahoo
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Tue, 5th Dec 2023
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saas
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gaming
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martech
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
PubMatic appoints Luke Smith as Senior Director for CTV, Online Video in APAC
Thu, 30th Nov 2023
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martech
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strategy
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adtech
Luke Smith joins digital advertising tech firm, PubMatic, as Senior Director for CTV and Online Video in the APAC region.
Vistar Media announces leadership shake-up as global expansion continues
Wed, 29th Nov 2023
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uc
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martech
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collaboration
Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.
Refine your retail media activity
Mon, 13th Nov 2023
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martech
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e-commerce
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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edutech
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fintech
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martech
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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data analytics
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cx
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martech
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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case study
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sales
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.