B2B Marketing stories
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
Event planners are now using AI to cut routine work and prove returns, as Cvent says APAC has moved past the experiment phase.
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
The hire bolsters Constant AI's push to explain its regulated transaction software as it expands beyond customer chat into credit union operations.
In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.
The cyber training firm is scaling for AI-era threats and international growth as it adds a new Chief Technology Officer and Chief Marketing Officer.
As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.
Better product data control has cut catalogue production from 11 months to six, helping Portwest localise safety materials in 28 languages.
The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.
Businesses weighing AI rollouts now face choices on infrastructure, data and governance as Sify targets firms moving from trials to deployment.
Agency clients should see clearer links between spend and revenue as Power Digital ties strategy, media and creative work into one AI system.
Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.
Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.
The upgrade boosts capacity for personalised mail as marketers demand faster turnaround, tighter tracking and stronger links to digital channels.
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
The survey suggests marketers could face tighter budgets as boards increasingly back sales and AI over long-term demand generation.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.
Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.
