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Branding stories

On Device study highlights benefits of cross-media ads
Marketing Technologies

On Device study highlights benefits of cross-media ads

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

By Kaleah Salmon • 2 min read • Tue, 29th Oct 2024
Databricks partners with AWS to enhance AI on Mosaic platform
Unified Communications

Databricks partners with AWS to enhance AI on Mosaic platform

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

By Catherine Knowles • 3 min read • Mon, 21st Oct 2024
LG Electronics ranks 97th in Best Global Brands 2024
Customer Experience

LG Electronics ranks 97th in Best Global Brands 2024

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
DigiCert launches Common Mark Certificates for email security
Phishing

DigiCert launches Common Mark Certificates for email security

DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.

By Catherine Knowles • 3 min read • Wed, 9th Oct 2024
AI tool boosts small biz sales by 30%, Mandoe Media reports
Digital Signage

AI tool boosts small biz sales by 30%, Mandoe Media reports

Mandoe Media's AI Magic Create tool has propelled small businesses, including Street Taste, to remarkable 30% sales growth, revolutionising digital signage.

By Kaleah Salmon • 3 min read • Tue, 24th Sep 2024
Cint launches Study Creator tool to streamline brand lift studies
EduTech

Cint launches Study Creator tool to streamline brand lift studies

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

By Kaleah Salmon • 3 min read • Thu, 22nd Aug 2024
Canva launches global brand system to boost workplace design
Productivity

Canva launches global brand system to boost workplace design

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

By Catherine Knowles • 3 min read • Fri, 9th Aug 2024
IntelligenceBank acquires Red Marker to boost AI compliance tools
Marketing Technologies

IntelligenceBank acquires Red Marker to boost AI compliance tools

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

By Catherine Knowles • 3 min read • Thu, 1st Aug 2024
Crunchyroll to unveil new brand identity at San Diego Comic Con
Gaming

Crunchyroll to unveil new brand identity at San Diego Comic Con

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.

By Catherine Knowles • 3 min read • Wed, 24th Jul 2024

Stories from Other Regions

Branding stories

Adobe Express expands with AI & key integrations
Marketing Technologies

Adobe Express expands with AI & key integrations

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

By Melania Watson • 3 min read • Thu, 10th Oct 2024
EssilorLuxottica partners with Pattern for Amazon expansion in Aus
eCommerce

EssilorLuxottica partners with Pattern for Amazon expansion in Aus

EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024
Solstice Energy expands into electricity market with Gentrack
Power / Energy

Solstice Energy expands into electricity market with Gentrack

Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.

By Catherine Knowles • 3 min read • Tue, 10th Sep 2024
Xiaomi launches POCO F6 series in Australia with advanced features
Features

Xiaomi launches POCO F6 series in Australia with advanced features

Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.

By Catherine Knowles • 3 min read • Thu, 29th Aug 2024
Audacity Australia partners with Soundtrack for business music
Customer Experience

Audacity Australia partners with Soundtrack for business music

Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.

By Catherine Knowles • 3 min read • Tue, 27th Aug 2024
Thrive Learning promotes Cassie Gasson to Co-CEO role
Cartech

Thrive Learning promotes Cassie Gasson to Co-CEO role

Thrive Learning names Cassie Gasson as Co-CEO alongside founder Sean Reddington, marking a notable shift in leadership for the flourishing learning tech firm.

By Imee Dequito • 3 min read • Wed, 14th Aug 2024
International sports fuel rise in Australian TV viewership
Marketing Technologies

International sports fuel rise in Australian TV viewership

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

By Melania Watson • 3 min read • Tue, 6th Aug 2024
Analytic Partners acquires Magic Numbers to boost UK presence
Data Analytics

Analytic Partners acquires Magic Numbers to boost UK presence

Analytic Partners has acquired UK marketing analytics firm Magic Numbers to strengthen its presence in the UK and EMEA markets, enhancing their analytics capabilities.

By Catherine Knowles • 3 min read • Mon, 29th Jul 2024