Circana stories
Brands urged to adopt multi-platform media strategies for ROI
Thu, 9th Oct 2025
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gaming
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martech
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digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
Personalised data & AI crucial for brands' future success
Fri, 2nd May 2025
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
Positive economic forecast boosts holiday spending hopes
Wed, 11th Dec 2024
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data analytics
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online shopping
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black friday
Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.
Circana forecasts retail growth opportunities for 2025
Mon, 18th Nov 2024
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martech
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social media
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data insights
Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.
Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
LiveRamp set to launch its new marketing platform in the APAC market
Fri, 8th Mar 2024
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martech
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market
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liveramp
LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.
Circana launches Liquid Data Engage, a novel platform for retailers
Wed, 21st Feb 2024
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data analytics
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supply chain
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ai
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Wed, 20th Dec 2023
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partner programmes
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marketing
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sales
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.