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Content Creation Stories - Page 7

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Content Creation stories

Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Adapting to change: How SEO specialists can leverage Google's generative AI update
Digital Transformation

Adapting to change: How SEO specialists can leverage Google's generative AI update

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

By Haekal Aditya • 7 min read • Fri, 20th Mar 2026
The pros and cons of AI in content generation: all you need to know
Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026
Launchd buys WeAreTENZING to boost ANZ creator reach
Marketing Technologies

Launchd buys WeAreTENZING to boost ANZ creator reach

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Mar 2026
AI speeds up content production, but sameness a problem
Customer Experience

AI speeds up content production, but sameness a problem

PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Why brand visibility is the most critical metric in today's AI-driven world
Customer Relationship Management

Why brand visibility is the most critical metric in today's AI-driven world

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

By Gemma Manning • 7 min read • Wed, 18th Mar 2026
iHeartMedia & Global Gaming League forge audio pact
Gaming

iHeartMedia & Global Gaming League forge audio pact

iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
Dell debuts Premium 14 & 16 laptops with Intel AI chips
Power / Energy

Dell debuts Premium 14 & 16 laptops with Intel AI chips

Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.

By Sean Mitchell • 4 min read • Tue, 17th Mar 2026
Adobe & Nvidia deepen AI pact for creative workflows
Digital Transformation

Adobe & Nvidia deepen AI pact for creative workflows

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026

Stories from Other Regions

Content Creation stories

Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Norton launches Revamp AI for professional presence
Generative AI

Norton launches Revamp AI for professional presence

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

By Sean Mitchell • 4 min read • Sat, 21st Mar 2026
Manchester Tech Week 2026 expands into city-wide festival
EduTech

Manchester Tech Week 2026 expands into city-wide festival

Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
Lexar blends AFA football tie-up with India expo push
Storage

Lexar blends AFA football tie-up with India expo push

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026
Consistent unveils IcePulse & HydroCool AIO coolers
Gaming

Consistent unveils IcePulse & HydroCool AIO coolers

Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.

By Sean Mitchell • 3 min read • Thu, 19th Mar 2026
Lexar to unveil Argentina-themed storage at India expo
Storage

Lexar to unveil Argentina-themed storage at India expo

Lexar will debut Argentina football-themed storage at Convergence India 2026, previewing new AFA portable SSDs for fans and creators.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026