Customer engagement stories

Visa has appointed former consulting chief David Peacock as Country Manager for New Zealand and the Pacific amid rapid digital payments growth.

Smart Communications secures CSA STAR Level 2 in Singapore for its AWS-hosted SmartCOMM and SmartIQ, boosting cloud security assurance.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Agora and FPT join forces to deliver AI-powered voice, video and messaging for Southeast Asia's banks amid stricter digital regulations.

Securonix has promoted Ajay Biyani to Senior Vice President for Asia Pacific and Japan, tasking him with spearheading regional growth.

The Marketing Society names Chubb Life and Driscoll's CMOs to its Hong Kong board, boosting APAC reach with insurance and agrifood expertise.

Confluent unveils Sell With Confluent reseller scheme to speed APAC data streaming sales, promising simpler pricing, discounts and co-marketing.

Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.

Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Indosat unveils 27 AI-driven tools to digitise Indonesia's supply chains, targeting fleet tracking, cold chain control and smart facilities.