Data Driven stories
InMarket spotlights six brands for sales-driven campaigns
3 days ago
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Tax Systems launches AI Assistant for cross-border tax
3 days ago
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document management
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digital transformation
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ecm
Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.
Vistar Media expands Singapore team with three hires
5 days ago
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recruitment
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real time data
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data driven
Vistar Media boosts Singapore presence with three senior hires as rising demand for programmatic digital out-of-home advertising drives regional expansion.
Black & White Engineering names new CTO & innovation chief
Last week
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hyperscale
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dc
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cto
Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.
Why email automation fails without clean and verified data
Last week
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Gain Theory says insight gap is cultural, not technical
This month
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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
APAC cybercrime rises 12% as synthetic fraud surges
Last month
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gaming
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biometrics
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cx
APAC cybercrime climbs as synthetic identity fraud accelerates, with desktop-browser attacks, login pressure and bot activity fuelling losses.
Milestone turns video data into AI-driven intelligence
Last month
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saas
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data protection
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smart cities
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Mastercard & CLIK team up to boost Indonesian credit
Last month
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fintech
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risk & compliance
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payment technologies
Mastercard partners CLIK Credit Bureau to sharpen Indonesian lenders' credit decisions, balancing digital growth with tighter risk control.
Payoneer, FundPark launch eCommerce credit for sellers
Last month
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fintech
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martech
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commerce systems
Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.
LINE Plus unveils ActEngine AI for merchant support
Last month
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uc
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digital transformation
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cx
LINE Plus launches ActEngine AI, an agent platform automating merchant support and sales, after big gains at Thailand's LINE MAN Wongnai.
The amber problem: Why addresses alone won't solve cross-border payment failures
Last month
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fintech
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risk & compliance
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payment technologies
Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.
Confluent says data streaming will enable faster, better decisions
Last month
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data protection
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data analytics
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digital transformation
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
LiveRamp unveils AI agents for data-driven marketing
Last month
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Start training for a job that doesn't exist yet
Last month
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
The silent skew: Confronting structural gender bias through data
Last month
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ai ethics & governance
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it industry
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public sector
UK tech's gender gap is no pipeline glitch but structural bias, demanding rigorous use of data and AI oversight to drive real change.
Amperity hires Bridget Perry as Chief Marketing Officer
Last month
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
The things we stop seeing when we count everything
Last month
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cx
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martech
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partner programmes
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Meta refines ad click metrics with engage-through shift
Last month
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data analytics
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martech
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facebook
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.