Engagement stories - Page 2

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

Anchora has secured its position as the first agency in the Asia-Pacific to achieve Adobe Journey Optimiser Specialisation, enhancing client marketing success.

As Cyber Awareness Month highlights ongoing risks, experts urge businesses to adopt stronger cybersecurity measures and improve employee training to combat evolving threats.

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.

Brightcove unveils AI Suite to revolutionise video technology with AI-powered tools for content creation, management, engagement, and cost efficiency.

Gallagher Security launches its innovative Virtual Classroom in Asia, enhancing technician training with cloud-based solutions.

Loop has launched a customisable order tracking solution to enhance shopper engagement, aiming to transform post-purchase experiences for retailers.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Zoom has launched the open beta of smart name tags, an AI-driven feature in Zoom Rooms, to boost inclusivity and engagement in hybrid meetings.

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

Censys has launched a community forum for security teams, providing a platform for over 70,000 members to share knowledge and access data-driven solutions.

Oracle has unveiled new user experience features in its Cloud HCM, aiming to enhance productivity through tailored Activity Centres for employees and managers.

Optimizely introduces its new SaaS CMS with the Visual Builder tool, empowering marketers to create and personalise websites effortlessly, enhancing engagement and conversions.

Nearly half of Singaporean employees feel underpaid, with Arts and Culture workers topping the dissatisfaction list at 67%, reports ADP's latest survey.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.

Flight Centre enhances service with AI-driven programme from Qualtrics, leveraging analytics into actionable insights and to improve travel experiences.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.