Immersive technology stories
Global computer graphics market to be US$464.2 million by 2033: FMI
Mon, 26th Jun 2023
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vr
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computer graphics
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market
The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.
Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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martech
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vr
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digital economy
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
Shadow Factory adopts first-of-a-kind “Work from Metaverse”
Tue, 4th Apr 2023
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metaverse
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hybrid workforce
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immersive technology
Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.
Will the Metaverse change retail as we know it in 2023?
Tue, 21st Mar 2023
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omnichannel
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metaverse
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online shopping
Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.
Immersive CX is the new way to win and keep customers
Fri, 20th Jan 2023
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cx
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customers
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zendesk
Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.
M1 power up Singapore's museums with 5G and edge computing
Fri, 30th Dec 2022
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digital transformation
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edge computing
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singapore
It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.
Tata to acquire Switch Enterprises for live video production
Fri, 23rd Dec 2022
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video
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digital transformation
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media solution
It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.
Tencent supports Metalife for realistic Metaverse avatars
Fri, 23rd Dec 2022
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metaverse
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av
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interactive
Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.
Adobe empowers creators and brands with Substance 3D updates
Thu, 20th Oct 2022
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martech
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creative technologies
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metaverse
"At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences."
Wave Audio delivers ultimate immersion with new wireless earbuds
Wed, 27th Jul 2022
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digital music
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bluetooth
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earbuds
Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.
Sony releases a new gaming gear brand for PC gamers
Mon, 4th Jul 2022
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gaming
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technology gifts
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headset
Sony has unveiled INZONETM, a new gaming gear brand for PC gamers that makes gaming more immersive and offers greater gaming ability.
NFTs set to further immerse Australian Cricket fans
Thu, 14th Apr 2022
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cryptocurrency
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blockchain
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vr
Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust in an effort to connect over a billion cricket fans globally with NFTs.
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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microsoft
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user experience
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marketing
Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology technology.
New remote tech support solution using live AR overlays
Tue, 7th Sep 2021
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vr
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abb
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ar
ABB Electrification's Service business has announced new solutions that provide interactive remote support using immersive extended reality.
AR, VR and 3D tech boost consumer confidence in online purchases - report
Thu, 5th Nov 2020
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vr
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accenture
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ar
The report found that 47% of global consumers acknowledged that immersive technologies made them feel more connected with products while shopping online.