Immersive technology stories
Immersive CX is the new way to win and keep customers
Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.
M1 power up Singapore's museums with 5G and edge computing
It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.
Tata to acquire Switch Enterprises for live video production
It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.
Tencent supports Metalife for realistic Metaverse avatars
Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.
Adobe empowers creators and brands with Substance 3D updates
"At Adobe, our mission is to support creatives and brands as they transition into new mediums, including immersive experiences."
Wave Audio delivers ultimate immersion with new wireless earbuds
Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.
Sony releases a new gaming gear brand for PC gamers
Sony has unveiled INZONETM, a new gaming gear brand for PC gamers that makes gaming more immersive and offers greater gaming ability.
NFTs set to further immerse Australian Cricket fans
Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust in an effort to connect over a billion cricket fans globally with NFTs.
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology technology.
New remote tech support solution using live AR overlays
ABB Electrification's Service business has announced new solutions that provide interactive remote support using immersive extended reality.
AR, VR and 3D tech boost consumer confidence in online purchases - report
The report found that 47% of global consumers acknowledged that immersive technologies made them feel more connected with products while shopping online.