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Market research Stories - Page 11

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Market research stories

Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
BCS Consultancy appoints Chris Coward as new COO
DevOps

BCS Consultancy appoints Chris Coward as new COO

BCS Consultancy names Chris Coward COO to steer global expansion and sharpen operations as AI-driven data centre demand accelerates.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Private 5G network spend to hit USD $7.2bn by 2028
Unified Communications

Private 5G network spend to hit USD $7.2bn by 2028

Spending on private LTE and 5G networks is forecast to hit USD $7.2 billion by 2028 as enterprises outpace growth in public mobile systems.

By Mark Tarre • 5 min read • Fri, 9th Jan 2026
CrowdStrike to buy SGNL to boost AI-ready identity security
Software-as-a-Service

CrowdStrike to buy SGNL to boost AI-ready identity security

CrowdStrike will acquire identity security specialist SGNL to add continuous, AI-ready access enforcement across human and machine users.

By Sean Mitchell • 4 min read • Fri, 9th Jan 2026
Tech revolution reshapes global cold chain logistics
Robotics

Tech revolution reshapes global cold chain logistics

AI, IoT and automation are transforming cold chain logistics as stricter rules, pharma growth and online groceries drive rapid change.

By Sean Mitchell • 5 min read • Fri, 9th Jan 2026
Gigamon holds 50% of deep observability as AI drives boom
Firewalls

Gigamon holds 50% of deep observability as AI drives boom

Gigamon tightens grip on deep observability with 50% share as AI-driven workloads fuel 25% market growth and rising hybrid cloud demand.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
US holiday shoppers rein in spending amid pressure
Data Analytics

US holiday shoppers rein in spending amid pressure

US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
Shoppers now prize reliable, transparent deliveries
Customer Experience

Shoppers now prize reliable, transparent deliveries

Shoppers in the UK and US now value reliable, transparent deliveries and returns over speed alone, new research from Locus suggests.

By Catherine Knowles • 4 min read • Wed, 7th Jan 2026
Meta buys Manus to boost general-purpose AI agents
Data Analytics

Meta buys Manus to boost general-purpose AI agents

Meta has bought Singapore AI start-up Manus, aiming to embed its autonomous general-purpose agent across consumer and business products.

By Sean Mitchell • 4 min read • Tue, 30th Dec 2025
Telematics revolution drives change across auto sector
Smart Cities

Telematics revolution drives change across auto sector

Telematics shifts from optional extra to core auto tech in 2025, transforming safety, manufacturing, fleet efficiency and smart city traffic.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025
3DiVi maps global facial recognition trends to 2026
Data Protection

3DiVi maps global facial recognition trends to 2026

3DiVi's 2026 report charts facial recognition's shift into core digital identity, mapping tech, regional maturity and policy risks worldwide.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Study finds value for money trumps price in eCommerce
Data Analytics

Study finds value for money trumps price in eCommerce

Value for money, not low prices or rapid delivery, is the strongest driver of eCommerce satisfaction, Judge.me's study of reviews finds.

By Catherine Knowles • 4 min read • Thu, 18th Dec 2025
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025

Stories from Other Regions

Market research stories

Young Australian men swap pub nights for online gaming
Gaming

Young Australian men swap pub nights for online gaming

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

By Kaleah Salmon • 4 min read • Mon, 22nd Dec 2025
UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Online marketplaces now dominate UK high-value shopping
Customer Experience

Online marketplaces now dominate UK high-value shopping

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

By Shannon Williams • 5 min read • Wed, 17th Dec 2025
UK bosses see AI reshaping work but not cutting jobs
Data Protection

UK bosses see AI reshaping work but not cutting jobs

UK bosses say AI will transform roles, boost hiring and revenue, as daily use soars but fears over security and tool sprawl persist.

By Catherine Knowles • 5 min read • Fri, 12th Dec 2025