Marketing Automation stories - Page 6
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
The creative arms race: How AI and UA funding is changing the landscape of gaming
Fri, 5th Dec 2025
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gaming
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digital entertainment
AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.
2026 Predictions: Marketing and ad trends across APAC
Thu, 4th Dec 2025
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In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
From data chaos to email clarity: How to choose the best CRM email tool
Wed, 26th Nov 2025
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Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.
Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Sat, 22nd Nov 2025
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Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.
Consilium unveils UniCampaign 15 with AI for smarter outreach
Fri, 21st Nov 2025
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Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.
AppsFlyer unveils AI-powered marketing suites for data & security
Fri, 21st Nov 2025
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data analytics
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physical security
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Denodo boosts AI-driven marketing with unified data platform
Fri, 21st Nov 2025
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data analytics
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Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.
Robotic Marketer launches unified marketing & project platform
Fri, 21st Nov 2025
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data analytics
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Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Small firms turn to autonomous platforms for marketing gains
Fri, 21st Nov 2025
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martech
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partner programmes
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Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps
Fri, 21st Nov 2025
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data analytics
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Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.
AppsFlyer unveils AI-powered marketing tools for app-first brands
Fri, 21st Nov 2025
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data analytics
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commerce systems
AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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cartech
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New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
Stop falling into the trap of tech for tech's sake
Thu, 20th Nov 2025
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martech
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partner programmes
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
AI adoption helps NZ SMEs boost sales & cut marketing costs
Thu, 20th Nov 2025
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crm
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digital transformation
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martech
New Zealand SMEs adopting AI tools report up to 38% more sales and cut marketing costs, bridging the gap with larger firms embracing technology.
GapMaps launches LAM service to boost local business marketing
Wed, 19th Nov 2025
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partner programmes
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Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Tech marketing in 2025 shifts to strategy & messaging clarity
Tue, 18th Nov 2025
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partner programmes
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In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Hivekind AI launches PR Agent to streamline B2B media relations
Mon, 17th Nov 2025
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Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Thu, 30th Oct 2025
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personalisation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.