Marketing stories - Page 32

Marketers in Australia and New Zealand are facing a new growth mandate, with 93% prioritising marketing-led growth, according to Salesforce Datorama.

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

New Zealand-based organizations, Campbell+Co, Stitch, and AA Smartfuel, have launched a successful pop-up drive-in cinema to weather the COVID-19 storm.

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.

Alibaba Cloud joins forces with Unilever for innovative digital marketing campaigns and enhanced customer insights.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.

Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

Turners Group NZ partnered with start-up Stitch to revolutionise their marketing, slashing lead costs by 68% and boosting lead volume by 530%.

Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.

Data scientists shouldn't be the sole storytellers, argues Tableau. Everyone in the business world needs to be fluent in data to maximise its true value.

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.