Marketing stories - Page 33

Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.

Qualtrics' Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.

IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot's free centralised platform.

Despite beliefs that the younger generation prefers to shop online, they're actually the most likely to do more shopping in physical stores.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.

A report from Qrious has identified a customer-centric approach as the key to success for high-growth companies in New Zealand.

The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.

Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.

Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

Hamish Rumbold appointed as Kiwibank's chief digital and technology officer, bringing his expertise from ClearPoint and Fidelity Life.

Australia lags behind in online purchasing despite high digital device adoption, according to a survey by Boston Consulting Group.

Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.

Zoho's new marketing platform, integrated with Zoho CRM and other apps, streamlines campaign orchestration and execution across various digital channels.

By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.

Adobe Summit 2019 promises to be bigger and better than last year's, with speakers including Microsoft CEO Satya Nadella and actress Reese Witherspoon.

Marketing leaders are falling short on personalisation efforts, with many customers opting out or severing ties over 'creepy' practices, warns Gartner.