Marketing stories - Page 4

The Golden Triangle of marketing in the AI era

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digital transformation

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martech

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partner programmes

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Komerz buys Glassbox in deal valuing firm at USD $330m

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cx

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martech

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commerce systems

Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

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martech

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genai

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llms

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

PixVerse hits unicorn status with record AI video round

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digital transformation

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e-learning

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rpa

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

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BrightEdge unveils AI tools to track search visibility

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data analytics

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cx

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martech

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

monday.com opens workspace doors to external AI agents

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crm

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devops

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hcm

monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

AI ambition outpaces readiness for smaller businesses

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data protection

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manufacturing

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data analytics

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

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IBM warns AI & quantum threats will reshape cybercrime

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malware

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data protection

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ransomware

IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.

Ai enterprise control room dashboards customer journey revenue scale

Auxia hits 100bn AI decisions as enterprises scale up

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saas

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devops

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data analytics

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

3d smartphone tiktok dashboard cross channel ad analytics growth

Perion debuts Outmax AI agent to optimise TikTok ads

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martech

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ai

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marketing

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

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Sparkfly & PlayOn link school sports to retail data

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data protection

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martech

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commerce systems

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

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Indosat's SheHacks links women-led AI startups to Vietnam

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data analytics

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ai

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healthtech

Indosat's SheHacks brings Indonesian women-led AI startups to Vietnam, forging cross-border ties with investors and innovation agencies.

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Generate Summit unveils 2026 B2B marketer keynotes

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martech

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llms

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marketing

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

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McCann Singapore teams up with Adobe to extend GenAI

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devops

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digital transformation

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martech

McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.

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Taboola predicts five trends reshaping travel marketing

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data protection

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cx

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martech

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

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Global Day of Unplugging pushes brands to cut noise

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data protection

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cx

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martech

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Five red flags that suggest your AI content is actually hurting your rankings

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data analytics

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martech

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genai

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

Beyond the booth: How tech companies can win at industry events

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digital transformation

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hyperscale

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cx

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

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marketing

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it industry

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branding

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

Google AI more negative than ChatGPT for brand reputation

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cx

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martech

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risk & compliance

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.