Millennials stories
AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.
Nearly three-quarters of UK and Ireland consumers now trust AI assistants, with 79% confident chatbots provide reliable help, says IBM study.
India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
Stricter returns policies deter 66% of global shoppers, with Millennials and Gen Z most likely to avoid retailers who enforce tighter rules, Blue Yonder survey finds.
Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.
UK shoppers increasingly accept AI for delivery updates and returns, but nearly half still prefer human support when issues arise, new research finds.
Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.
Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.
New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.
Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.
Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.
A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.
New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.
UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.
While 38% of UK shoppers use AI in retail, 72% want control and 94% demand transparency in how AI handles their data and choices.
One in four Australians use AI to draft job applications, but 90% worry it may encourage dishonesty, with employers seeking genuine and accurate candidates.
UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.
Fewer than 40% of Australian workers experience formal performance reviews, with retail and hospitality sectors trailing far behind healthcare and education.
Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.
