Mobile Apps stories

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

WaveMaker and AT&T launch an app studio enabling influencers to create bespoke mobile-first wireless businesses with embedded 5G features and rapid deployment.

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

WaveMaker partners with AT&T to launch a mobile app studio enabling influencers to create branded wireless apps swiftly and at scale for their followers.

Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

Commercial events like Valentine's Day and Black Friday are crucial for mobile app growth, significantly boosting engagement across dating, entertainment, and food delivery sectors.

New Zealand's proposed law to criminalise stalking and cyberstalking faces delays, as experts warn citizens to take proactive steps to secure their digital privacy.

Appdome has launched dynamic defence plugins to combat threats from the popular DeepSeek AI app, which poses serious security risks to mobile users.

Hamburg-based adjoe has launched new offices in Singapore and Tokyo, marking its ambitious entry into the Asia-Pacific market following a EUR €100 million funding round.

Truecaller has unveiled a major update for its iPhone app, introducing real-time caller ID and automatic spam blocking, enhancing user privacy and experience.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

A report reveals that digital scams cost New Zealanders over NZD $2.3 billion in 2024, with online shopping scams now the most prevalent.

Research by Appdome reveals that 41% of UK consumers have faced mobile fraud, highlighting urgent security concerns as they shift towards app-based transactions.

Jitterbit launches AI-powered App Builder 4.0 during National Coding Week, promising faster, more intuitive low-code app development for all skill levels.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

Zoho launches an enhanced version of its BI platform Zoho Analytics, featuring over 100 upgrades including AI and ML advancements to boost business efficiency.