Motorsport stories
A survey of 4,000 workers found digital friction is fuelling burnout, tears and staff turnover as TeamViewer automates routine IT tasks.
Players get more realism and a stronger career mode, but Xbox Series X owners may find MotoGP 26 feels too similar to last year’s release.
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.
AI search and digitisation are helping media owners turn ageing archives into usable assets, with Iron Mountain recognised by Google Cloud.
Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.
Wialon took 12 top partners from 12 countries off road at the Dakar Rally, turning desert telematics into a high-stakes team challenge.
At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.
Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.
Xiaomi enters Gran Turismo's Vision project with an electric hypercar concept, blending radical aero tricks and game-ready digital flair.
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.
Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.
Logitech G's RS H-Shifter brings a durable, seven-speed manual gearbox feel to serious sim racers on PC, PlayStation and Xbox.
Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.
Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.
