Partnerships stories

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

HTX and NCS expand their engineering pact to develop robotics, drones, quantum-safe security and AI systems for Singapore's Home Team.

Teads and LG Ad Solutions widen connected TV partnership across APAC and Europe, adding markets and a single buying route for LG Smart TV inventory.

Anthropic and NEC strike long-term deal to roll out Claude to 30,000 staff, co-develop Japan-focused AI tools and bolster cybersecurity.

Founders should treat lawyers less like transactional advisers and more like long-term partners who can shape confidence, reduce friction and support growth.

TCS deepens Google Cloud partnership with four new AI products aimed at speeding enterprise automation, factory efficiency and cyber defence.

TCS broadens Google Cloud alliance to speed enterprise shift into autonomous AI systems with new tools for data, factories and security.

Swiggy opens Builders Club to let approved developers and enterprises build AI agents for food ordering, groceries and restaurant bookings on its platforms.

Merck deepens Google Cloud tie-up with USD $1 billion AI rollout across research, manufacturing and commercial operations.

Vodafone and Google Cloud widen their SMB push with new Gemini-based concierge and managed cyber defences, starting in Germany and Greece.

Valeo will equip 100,000 staff with Gemini for Workspace as the automotive supplier deepens its Google Cloud partnership and expands agentic AI in engineering.

ClickHouse broadens Google Cloud partnership with Lakehouse access, Bring Your Own Cloud, Axion migration and Antigravity link.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

ServiceNow and Google Cloud deepen AI tie-up as quarterly subscription revenue rises 19% and guidance is lifted after strong contract wins.

EcoVadis expands workplace AI rollout with Google Cloud, using Gemini Enterprise to automate internal tasks and train staff to build custom agents.

Tredence and Google Cloud unveil agentic AI accelerators to help enterprises shift from pilots to production across data, supply chains and customer service.

Thales brings Imperva into Google Cloud as controlled launch targets app and API protection with lower latency and simpler operations.

NEC and Anthropic team up to develop secure AI tools for finance, manufacturing and local government in Japan.

EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.