Public Relations stories - Page 2

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.

On International Women's Day, leadership's true test lies not in visibility at the table, but in daily accountability after meetings end.

On International Women's Day, women in tech are urged to demand PR that builds real authority, not box-ticking 'inspirational' coverage.

Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

CFOs are devoting more time to investors as AI accelerates research, driving faster, higher-volume engagement and tighter response demands.

AI has become the top corporate reputation fear for global leaders, yet most admit they are underprepared for its fast-rising risks.

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.

PR teams face flat budgets, leadership disconnects and AI disruption as they struggle to prove impact and align with business goals.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.