Resellers stories
Most new customers in Asia Pacific and Japan already arrive via partners, underscoring Akamai’s shift to indirect sales as Fiona Zhang takes over the channel role.
Top Indian resellers are set to be rewarded in Thailand as Lexar courts a channel network vital to growing storage demand across 46 cities.
Delinea is aiming to widen partner-led sales as customers increasingly buy identity security through resellers, service providers and advisers.
The accreditation strengthens Tech Data's role in helping Asia-Pacific partners sell Microsoft cloud services, security tools and AI products.
Chillisoft’s local support is helping Entrust reach more ANZ resellers as tighter budgets, AI threats and shorter certificate lifespans raise risk.
Partner-led sales for communications tools have been boosted by external recognition for 8x8 across Europe, Australia and nine product categories.
Managed service providers risk missing client needs if they chase AI hype first, Ian Groves told an industry event in London.
Broadcom unveils Symantec CBX, a unified cloud XDR platform blending Symantec and Carbon Black tech to simplify advanced threat defence.
AWS rolls out Bedrock-powered AI agents in Partner Central, automating deal admin, sales guidance and funding requests for partners.
Keepit teams with Hammer Distribution to expand SaaS backup coverage across UK and Ireland, targeting sovereignty and cyber resilience demand.
8x8 rolls out Engage globally, arming frontline and specialist teams with contact centre-grade tools to unify customer experience.
SonicWall overhauls its SecureFirst Partner Program and appoints Patrick O'Donnell as CRO to drive partner-led sales and managed services.
Saviynt taps Exclusive Networks to distribute its identity security tools across APJ, targeting surging AI-driven machine identities.
Partners can now sell voice, messaging and AI-led service tools in 170 markets as the Sydney-founded firm expands overseas.
Australian partners now have wider access to Samsung rugged phones and tablets, with Ingram Micro extending reach into government and frontline sectors.
Telecoms legal teams could cut contract review times by up to 70% as 360 Business Law targets high-volume deal workflows with AI.
The recognition underscores 11:11 Systems’ push to win partners as it expands its VMware cloud business across EMEA.
UK resellers shift from AI hype to hands-on deployments as customers demand automation, analytics and compliance in communications.
Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.
Ping Identity has hired Graeme Ventris as EMEA Channel and Alliances Chief, tasking him with driving partner-led growth in digital identity.
