Social Media stories - Page 12

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.

Romano's has launched its first-ever brand campaign, using generative AI to create Italian art-inspired adverts with a distinct New Zealand twist.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Norby, an AI-powered language robot supporting over 30 languages, was showcased by founder Adrian Mullan at Dell Technologies World in Las Vegas.

Cybercriminals exploit viral memes to spread malware and phishing attacks, using humour to bypass defences and target millions online in Australia and beyond.

Alibaba launches Wan2.1-VACE, an open-source AI model combining video generation and editing, streamlining content creation for various media platforms.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

Norton highlights the rising digital risks teens face, urging parents to use controls and communication for safer online experiences amid Netflix's Adolescence series.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

A recent TP Business Insights report reveals Generation Z is the toughest customer demographic to support, influenced by their unique online communication styles.

Meta has announced expanded safety features for its Teen Accounts, enhancing privacy and parental controls for users under 16 amidst growing online safety concerns.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

Bitdefender reports a dramatic rise in cybercrime targeting social media influencers, uncovering over 9,000 malicious livestreams on YouTube in 2024.

A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.

A study by Fire on the Hill reveals that 25% of journalists are now active on Bluesky, signalling a shift away from X amid concerns over platform policies.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Soneium and LINE are teaming up to introduce blockchain technology into LINE's mini-apps, aiming to boost web3 adoption among its 200 million users.