Social Media stories - Page 20

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

Organisations often limit social to the marketing department, but instead it should be connected into the 'lifeblood and workflow'.

As home-working more than ever exhausts us digitally, maintaining a disciplined routine and actively switching off are key to avoiding screen fatigue.

Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.

Feeling down online? Pedigree's new app encourages Kiwis to share pet pics to combat social media negativity and improve mental health.

TikTok has surged past 40 million daily active users, with new research revealing a majority of usage on Android and significant growth in the US market.

Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.

Organisations now face an even wider risk landscape, as they seek to tackle emerging digital threats and deal with complex reputational and regulatory issues.

A Finnish church group crowdsources a new 'I forgive you' emoji, aiming to add it to Unicode's official list to promote forgiveness and peace globally.

Kaspersky's Global Privacy Report 2018 reveals that 39.2% of users trade private data for increased safety, with many freely sharing social media details.

Facebook launches its Dating feature in 20 countries, aiming to rival Tinder by fostering meaningful relationships through shared interests.

Twitter has begun to rollout a refreshed and updated version of its website, as it looks to give users a more personalised experience.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

Wikipedia cofounder Larry Sanger is calling for a social media strike on July 4 and 5 to demand control of users' data. #DigitalIndependence.

Retailers must gear up their back-end systems for Instagram's enhanced shopping features to convert 'likes' into sales, warns digital commerce firm Tryzens.

A good photographer will tell you that you need to follow the four main principles; lighting, lighting, lighting and lighting.

Facebook has unveiled a new home for its Gaming feature, aiming to make it easier for users to discover, play, watch, and share gaming content.

Cybercriminals exploiting social media platforms rake in over USD $3 billion annually, a study sponsored by Bromium and led by the University of Surrey reveals.

New research shows social media can boost wellbeing post-disasters. The 'All Right?' campaign's Facebook page inspired 85% of users to take positive action.