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Sports Technology (SportsTech) stories

TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Okta to secure PGA of America identity & AI rollout
Data Protection

Okta to secure PGA of America identity & AI rollout

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Alibaba Cloud brings AI replay tech to Milano 2026
Robotic Process Automation

Alibaba Cloud brings AI replay tech to Milano 2026

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
McLaren partners with Rubrik to secure racing data
Data Protection

McLaren partners with Rubrik to secure racing data

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 29th Jan 2026
Schneider Electric powers new McLaren Racing tie-up
Hyperscale

Schneider Electric powers new McLaren Racing tie-up

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

By Mark Tarre • 3 min read • Wed, 28th Jan 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Ruckus Networks signs TGR Haas F1 as official partner
Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Alteryx extends McLaren data deal into WEC Hypercar
Data Analytics

Alteryx extends McLaren data deal into WEC Hypercar

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026

Stories from Other Regions

Sports Technology (SportsTech) stories

Emerge Digital extends Gloucester Rugby tech tie-up
Network Infrastructure

Emerge Digital extends Gloucester Rugby tech tie-up

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026
Acronis extends Manchester City data protection deal
Virtualisation

Acronis extends Manchester City data protection deal

Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club's expanding digital and data operations.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Artificial intelligence express entry underused as fans queue in heat
Data Protection

Artificial intelligence express entry underused as fans queue in heat

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026
EE opens Lakeside store with AI safety appointments
Gaming

EE opens Lakeside store with AI safety appointments

EE has opened a new Lakeside Experience store, piloting 'Stay Safe with AI' sessions amid a GBP £3 million UK retail investment plan.

By Sofiah Nichole Salivio • 4 min read • Thu, 29th Jan 2026
Twilio, AEG expand fan tech deal across arena & LA Kings
Data Analytics

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Atlanta Hawks partner with ManageEngine on IT overhaul
Data Analytics

Atlanta Hawks partner with ManageEngine on IT overhaul

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 22nd Jan 2026
CyberCX extends Australian Open cyber security deal
Firewalls

CyberCX extends Australian Open cyber security deal

CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026
CQUniversity & Cricket Australia trial AI for fielding
Digital Entertainment

CQUniversity & Cricket Australia trial AI for fielding

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 16th Jan 2026
Antevia powers Bath Rugby with new private 5G network
Unified Communications

Antevia powers Bath Rugby with new private 5G network

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

By Catherine Knowles • 4 min read • Thu, 15th Jan 2026