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Sports Technology (SportsTech) stories

Orlando Magic expand SAS AI partnership to personalise fan experience
Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
Adobe & NFL expand partnership to boost fan engagement with AI
Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025
NFL partners with NetApp to enhance data management
Data Analytics

NFL partners with NetApp to enhance data management

The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
TCS partners with Paris Marathon to revolutionise race tech
Data Analytics

TCS partners with Paris Marathon to revolutionise race tech

Tata Consultancy Services has partnered with the Schneider Electric Marathon de Paris as its Official AI & Technology Partner for the next three years.

By Sean Mitchell • 3 min read • Wed, 2nd Apr 2025
TeamViewer partners with F1 Academy to empower women
Unified Communications

TeamViewer partners with F1 Academy to empower women

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

By Melania Watson • 2 min read • Wed, 12th Mar 2025
Max Polaczuk leads AI innovation at Black Pearl Group
Artificial Intelligence

Max Polaczuk leads AI innovation at Black Pearl Group

Black Pearl Group has appointed Max Polaczuk as Vice President of Artificial Intelligence, signalling a major shift towards an AI-centric business strategy.

By Melvin Hipolito • 3 min read • Wed, 12th Mar 2025
Proto appoints Todd Bouman as CEO amid rapid expansion
EduTech

Proto appoints Todd Bouman as CEO amid rapid expansion

Todd Bouman has been named CEO of Proto, succeeding founder David Nussbaum, as the firm looks to revolutionise hologram and spatial computing technologies.

By Moritz Florian • 3 min read • Mon, 17th Feb 2025
Ericsson partners with SailGP for 5G-enhanced sail races
Data Analytics

Ericsson partners with SailGP for 5G-enhanced sail races

Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.

By Melania Watson • 3 min read • Fri, 31st Jan 2025
PPDS extends partnership with Oracle Red Bull Racing team
Unified Communications

PPDS extends partnership with Oracle Red Bull Racing team

PPDS and Oracle Red Bull Racing have announced a multi-year contract extension, continuing PPDS as the exclusive digital display supplier for the F1 team.

By Catherine Knowles • 4 min read • Thu, 23rd Jan 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

WithU partners with Sir Mo Farah to launch global running app
Payment Technologies

WithU partners with Sir Mo Farah to launch global running app

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

By Kaleah Salmon • 4 min read • Fri, 2nd May 2025
AI safety camera aims to improve protection at rally events
Artificial Intelligence

AI safety camera aims to improve protection at rally events

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

By Jed Nykolle Harme • 3 min read • Tue, 29th Apr 2025
Amitabh Bachchan & Ganguly debut as AI holograms in India
Digital Transformation

Amitabh Bachchan & Ganguly debut as AI holograms in India

Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

By Catherine Knowles • 4 min read • Thu, 17th Apr 2025
Ultrahuman unveils flagship ring in Australian market at AUD $599.95
Fitness

Ultrahuman unveils flagship ring in Australian market at AUD $599.95

Ultrahuman has launched the Ultrahuman Ring AIR in Australia, the world's lightest wearable at AUD $599.95, designed for health-conscious consumers.

By Sean Mitchell • 2 min read • Mon, 14th Apr 2025
LG partners with Red Sox for major Fenway Park display upgrade
Digital Signage

LG partners with Red Sox for major Fenway Park display upgrade

LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

By Catherine Knowles • 3 min read • Tue, 8th Apr 2025
Hexaware teams up with San Francisco Unicorns in cricket
Digital Transformation

Hexaware teams up with San Francisco Unicorns in cricket

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

By Catherine Knowles • 3 min read • Wed, 12th Mar 2025
Acronis partners with Brad Jones Racing for cybersecurity boost
Data Protection

Acronis partners with Brad Jones Racing for cybersecurity boost

Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.

By Kaleah Salmon • 3 min read • Thu, 27th Feb 2025
Atos drives digital transformation at Winter EYOF 2025
Digital Transformation

Atos drives digital transformation at Winter EYOF 2025

Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.

By Kaleah Salmon • 3 min read • Tue, 25th Feb 2025
Cricket Australia unveils AI feature for live match insights
Marketing Technologies

Cricket Australia unveils AI feature for live match insights

Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

By Sean Mitchell • 3 min read • Wed, 12th Feb 2025