SVOD stories
StarHub launches Lunar New Year 2026 bundles in Singapore, dangling HBO Max, broadband freebies and 5G line and device discounts.
User spending and engagement are accelerating in Asia-Pacific, where short drama apps now deliver the world's highest revenue per monthly active user.
Global TV viewing slipped slightly last year as Glance put data from more than 100 territories into a new interactive dashboard.
Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.
Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.
Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.
Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.
Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.
Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
The cheaper streamer is aimed at older televisions and travellers, with USB-powered setup and faster performance than the previous HD stick.
FAST now reaches over a quarter of European homes as subscription fatigue pushes viewers towards free, ad-supported streaming options.
ChatGPT tops Apple's 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.
Australia mandates major streaming services to invest in local content and boosts ABC funding by AUD $50 million to support homegrown programming.
Despite rising living costs, Australians boosted spending on entertainment subscriptions, growing the market 5% to 54.6 million services by June 2025.
