Trials stories
GenAI, risk worries and values-driven younger buyers are rapidly reshaping complex B2B purchasing across Asia Pacific, Forrester finds.
Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.
TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.
NEC Corporation is collaborating with NTT DOCOMO and NTT on 6G trials, aiming to achieve higher speeds and capacities than 5G.
Electronic Frontiers Australia disputes government claims that age assurance tech is private and robust, citing flawed methodology and privacy risks.
Klarna and Marqeta have launched a US trial of the Klarna Card, a debit card offering flexible pay-now or pay-later options on a single card this year.
Spark and Lynk have begun a NZ project for a network of satellite-connected cell towers, aiming to maintain connectivity during crises.
Melbourne AI startup Andromeda Robotics partners with aged care provider Allity to trial humanoid companion robot, Abi, powered by Chat GPT-4 AI platform.
Team OneBeep from the University of Auckland is gearing up for the Imagine Cup finals in Poland, confident their innovative solution could secure them the win.
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