8x8 buys Maven Lab to boost APAC CPaaS & messaging

8x8 has acquired Singapore-based Maven Lab in a deal that extends the US communications provider's reach in Asia-Pacific and deepens its presence in communications platform as a service (CPaaS) and customer engagement tools across the region.

The transaction brings Maven Lab's mobile marketing and enterprise messaging services into the 8x8 portfolio. Both companies target enterprises and public-sector organisations that run high-volume, regulated customer communications in markets with varied languages, channels and compliance requirements.

8x8 said the acquisition increases its Asia-Pacific native messaging and automation features. The group plans closer alignment between its global platform and Maven Lab's products as it seeks wider adoption among banks, healthcare providers, logistics firms, eCommerce platforms and travel operators across the region.

Maven Lab is headquartered in Singapore and focuses on mobile-led engagement for regional brands. It has built relationships with organisations in sectors such as healthcare, media and transport that need localised messaging and support in multiple markets.

The deal comes as many organisations in Asia-Pacific move from basic one-way notifications towards orchestrated, multi-channel interactions with customers. Companies use CPaaS offerings for functions such as authentication, alerts, marketing campaigns and customer service communications.

Sylvain Chaperon, General Manager, CPaaS at 8x8, said the combination with Maven Lab would broaden the group's offering and regional coverage.

"Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly," said Sylvain Chaperon, General Manager, CPaaS at 8x8, Inc. "Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support."

8x8 said Maven Lab's products will sit within the 8x8 Platform for CX, the company's customer experience suite. The integration plan includes Moobidesk, Maven Lab's cloud-based engagement and messaging platform.

Moobidesk gives organisations a single system for managing customer interactions. It handles messaging across several channels.

8x8 aims to present a unified platform in Asia-Pacific that covers contact centre, messaging, automation and security elements. The group said this structure will back organisations that want consistent workflows for both marketing and service conversations.

Platform integration

The integration of Moobidesk with 8x8's broader communication tools is expected to create a more scalable platform for regional users. The combined system is intended to handle larger message volumes and wider channel coverage as organisations expand.

8x8 and Maven Lab teams will evaluate new features for the region. These include richer interaction formats, additional automation layers and new communication channels as they emerge in local markets.

The joint roadmap targets sectors such as finance, eCommerce, healthcare, logistics and travel. These industries often manage sensitive data, time-critical notifications and regulatory reporting in multiple jurisdictions.

The companies expect customers to gain more consistent governance over communications. This includes policy controls, audit trails and security checks embedded across messaging flows.

Security and compliance

Maven Lab already processes millions of customer interactions each year for Asia-Pacific clients. Its existing deployments span outreach, notifications and ongoing engagement programmes.

8x8 intends to apply its global infrastructure and compliance framework to Maven Lab's customer base. The company operates regional data centres and has invested in fraud prevention and authentication technology.

Customers that move onto the combined platform are expected to see improvements in throughput and message reliability. They are also expected to reinforce data protection measures as regulations around privacy and electronic communications tighten across the region.

Security tools from 8x8 will sit alongside Maven Lab's messaging engines. This pairing is expected to support use cases such as one-time passwords, account alerts and transactional updates in sectors that face frequent fraud attempts.

APAC focus

The acquisition underlines 8x8's strategy of building more Asia-Pacific native services, rather than relying solely on global products adapted for local markets. This includes support for regional languages, local delivery partners and country-specific rules on data residency.

Maven Lab's leadership said the deal will change the scale at which its technologies operate. It will also connect Maven Lab's Singapore-built products with 8x8's international network and security stack.

"Joining forces with 8x8 is a step-change for what our customers can do next," said Hiew Wee Soon, Co-Founder and CEO at Maven Lab. "We are bringing Singapore-built messaging and engagement capabilities together with 8x8's global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability. And it sets a clear direction for a more unified platform that helps enterprises move from sending messages to orchestrating end-to-end customer engagement."