Tollring and parent company Amity have won separate artificial intelligence awards recognising their work in conversation intelligence and agentic AI.
Tollring received a Highly Commended Award in the Most Innovative UK Software Company - SME category at the Computing Magazine AI and Software Development Awards. Amity won the Gold Award in the AI Application (International Company) category at the Best AI Awards in Taipei.
The honours reflect efforts by both companies to expand AI-based software across different parts of the business following Amity's strategic equity alliance with Tollring. Announced in 2024, the tie-up was intended to accelerate development of generative AI applications and broaden Tollring's international reach.
For Tollring, the recognition focused on AI features in its conversation analytics and recording products, including CIQpilot and Auto QA, which analyse and evaluate recorded customer conversations at scale.
These products form part of a broader portfolio spanning business intelligence, communications analytics, call centre analytics, voice recording, fraud protection and scam detection. Tollring operates in the UK, the US, India and Australia.
Amity's award centred on Eko Agentic: Data Analyst, a product developed by Amity and backed by the group's AI Research & Application Centre in Singapore. The Best AI Awards are backed by Taiwan's Ministry of Economic Affairs and organised by the Department of Industrial Technology with the Taipei Computer Association.
The Singapore-based research centre serves as Amity's main AI hub, developing vertical AI models for use across the group's five core businesses: Amity Solutions, Amity Accentix, Tollring, EGG Digital and Amity-Nordstar. Founded in Thailand, Amity primarily serves retail and telecommunications customers and has been expanding in Europe and South East Asia through investments and acquisitions.
Awards focus
Tollring said its recognised software helps organisations review large volumes of customer interactions, with a focus on insight, compliance and customer service oversight. Amity presented its award-winning product as an example of AI built for specific operating environments rather than general chatbot use.
Tony Martino, Chief Executive Officer of Tollring, commented on the outcome for both businesses.
"These awards reflect the hard work and dedication of both Tollring and Amity teams, and our organisations are incredibly grateful to be recognised alongside so many innovative companies. Our development team is focused on delivering exciting AI innovations that are propelling our products into a class of their own and transforming how users learn from their customer conversations," said Martino.
Touchapon Kraisingkorn, Chairman of the Amity AI Research & Application Centre, Executive Director and Co-Founder of Amity, linked the group's award to growing demand for more specialised AI systems.
"Taking home the Gold Award against hundreds of global tech companies is a tremendous validation of the work we do at ARAC, together with Tollring. The industry is quickly realising that giving businesses a generic chatbot isn't enough to drive real impact. You need vertical AI systems that truly understand the specific, daily pain points of a retail store manager or a regional director. By focusing entirely on purpose-built Agentic AI that executes like a seasoned industry expert, we are solving deeply complex operational challenges," said Kraisingkorn.
The twin wins come as software groups continue to seek commercial uses for AI beyond broad consumer tools, with customer interaction analysis and task-specific automation among the areas attracting investment. Tollring's work was recognised in the UK SME software market, while Amity's product was honoured in an international category in Taiwan.
Both awards also underline how Amity is using its group structure to spread AI development across specialist subsidiaries. Tollring contributes expertise in communications software and conversation analysis, while ARAC develops models and applications for retail, telecommunications and related sectors.
The companies presented the awards as recognition of joint work across the group, particularly as Tollring expands its use of AI in products tied to recorded conversations and quality monitoring. Amity's recognition, by contrast, highlights its effort to build industry-specific AI systems for operational decision-making rather than general-purpose assistants.