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Salesforce launches Headless 360 for agents & developers
Customer Relationship Management

Salesforce launches Headless 360 for agents & developers

The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.

By Catherine Knowles • 5 min read • Last month
Accordion buys A5 to deepen Salesforce consultancy
Customer Relationship Management

Accordion buys A5 to deepen Salesforce consultancy

The deal gives private equity clients wider Salesforce support across sales, pricing and revenue systems, plus delivery teams in three regions.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Salesforce adds Slackbot features to boost CRM work
Customer Relationship Management

Salesforce adds Slackbot features to boost CRM work

The update could save sales staff hours on admin by letting Slackbot log calls, update CRM records and trigger workflows from chat.

By Mark Tarre • 4 min read • Last month
Salesforce unveils Agentforce AI-powered contact centre
Customer Relationship Management

Salesforce unveils Agentforce AI-powered contact centre

Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.

By Mark Tarre • 5 min read • Wed, 11th Mar 2026
Salesforce unveils Agentforce AI tools for healthcare
Marketing Technologies

Salesforce unveils Agentforce AI tools for healthcare

Salesforce launches Agentforce for Health, promising AI agents to cut admin burdens and streamline patient access, public health and research.

By Mark Tarre • 5 min read • Sat, 7th Mar 2026
Sweep unveils Multi-Org Agent to tame Salesforce sprawl
Digital Transformation

Sweep unveils Multi-Org Agent to tame Salesforce sprawl

Sweep debuts Multi-Org Agent to map complex Salesforce estates, cutting analysis from months to days and easing consolidation and AI rollout.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Feb 2026
ANZ marketers turn to AI as customer expectations soar
Digital Transformation

ANZ marketers turn to AI as customer expectations soar

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

By Shannon Williams • 5 min read • Thu, 26th Feb 2026
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Semiconductors

LIV Golf debuts AI 'Fan Caddie' second-screen companion

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

By Kaleah Salmon • 4 min read • Thu, 12th Feb 2026
AI agents reshape sales teams across Australia, NZ
Customer Relationship Management

AI agents reshape sales teams across Australia, NZ

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026
Salesforce disputes reports it cut 4,000 roles over AI
Customer Relationship Management

Salesforce disputes reports it cut 4,000 roles over AI

Salesforce denies axing 4,000 jobs for AI as critics question Agentforce reliability and the need for hard-coded fallbacks in workflows.

By Karen Joy Bacudo • 5 min read • Tue, 3rd Feb 2026
Salesforce launches AI Slackbot as workplace agent
Software-as-a-Service

Salesforce launches AI Slackbot as workplace agent

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

By Mark Tarre • 5 min read • Thu, 15th Jan 2026
Salesforce unveils AI-powered Slackbot as work agent
Data Analytics

Salesforce unveils AI-powered Slackbot as work agent

Salesforce debuts a revamped AI Slackbot as a personal work agent, tying Slack into its Agentforce 360 automation and data platform.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
Salesforce adds shared-context AI tools for retailers
Unified Communications

Salesforce adds shared-context AI tools for retailers

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

By Mark Tarre • 3 min read • Tue, 13th Jan 2026
Salesforce unveils AI fluency guide for agentic workforces
Digital Transformation

Salesforce unveils AI fluency guide for agentic workforces

Salesforce launches an AI Fluency Playbook to help build 'agentic enterprises', guiding staff to work effectively with AI agents at scale.

By Mark Tarre • 4 min read • Fri, 9th Jan 2026
Salesforce links CRM data directly into ChatGPT
Customer Relationship Management

Salesforce links CRM data directly into ChatGPT

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026

Stories from Other Regions

Agentforce stories

Keyloop launches Kara AI to transform dealer support
Unified Communications

Keyloop launches Kara AI to transform dealer support

Keyloop introduces Kara, an AI assistant in its Customer Hub, to handle routine dealer support queries and free staff for complex cases.

By Kaleah Salmon • 3 min read • Thu, 19th Feb 2026
ANZ rolls out AI-powered CRM to reshape business banking
Customer Relationship Management

ANZ rolls out AI-powered CRM to reshape business banking

ANZ deploys AI-powered Salesforce CRM across business bank, promising faster service, streamlined workflows and time savings for frontline staff.

By Mark Tarre • 4 min read • Thu, 5th Feb 2026