Customer data stories - Page 2

Points, personalisation and innovation: How industry leaders are redefining loyalty

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AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

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Broot.ai adds Vonage voice APIs for in-app CRM calling

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Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.

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Prophet bolsters Australian team with two key hires

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digital transformation

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martech

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

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BloodHound expands identity attack path mapping reach

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data protection

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encryption

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pam

SpecterOps broadens BloodHound Enterprise to map identity attack paths across Okta, GitHub and Jamf-managed Macs in hybrid environments.

Why AI agentic commerce will rewrite retail loyalty

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digital transformation

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martech

AI agents are quietly reshaping retail, and sluggish loyalty platforms risk losing transactions long before shoppers know they've gone.

Modern us contact center ai dashboard data streams customer support

Qualtrics unveils AI tools to fix customer issues fast

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data analytics

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digital transformation

Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.

From complexity to clarity: Why eCommerce needs clean customer data

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data protection

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In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.

Ai robotic hand guiding online shopping on laptop desk scene

OpenAI drops ChatGPT checkout to pursue agent vision

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martech

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commerce systems

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supply chain

OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.

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AI agents drive surge in cyber threats & extortion

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malware

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data protection

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ransomware

AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.

Komerz buys Glassbox in deal valuing firm at USD $330m

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cx

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martech

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commerce systems

Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.

Ai enterprise control room dashboards customer journey revenue scale

Auxia hits 100bn AI decisions as enterprises scale up

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saas

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data analytics

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

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Melissa podcast probes data quality, risk & identity

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Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.

Salesforce unveils Agentforce AI-powered contact centre

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data analytics

Salesforce debuts Agentforce Contact Centre, unifying AI agents, voice, digital channels and CRM data to simplify customer service operations.

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Cyber attacks stay near record high as GenAI risks grow

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data protection

Global cyber attacks hover near record highs as unchecked workplace GenAI use exposes sensitive data in one in 31 corporate prompts.

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Shopify, Klaviyo deepen tie-up for global eCommerce

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crm

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Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.

Corporate worker inbox overwhelmed by similar suspicious emails

Dell email mixes payment-style header with promos

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malware

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network infrastructure

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cx

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

Trust, transformation and the women leading modern client partnerships

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crm

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digital transformation

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cx

Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.

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Tamr doubles SaaS revenue as AI drives data mastering

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uc

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data analytics

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digital transformation

Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.

The future of marketing is built on open data infrastructure

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data analytics

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martech

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

Amperity hires Bridget Perry as Chief Marketing Officer

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data protection

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digital transformation

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cx

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.