Customer data stories - Page 7

Mortar Group has named Paul Sigaloff as its first global chief customer officer to drive international growth and enhance its customer-focused marketing platform.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

Transcend has launched AI tools providing strict controls on data training and deletion, helping firms meet growing global privacy regulations like GDPR and the EU AI Act.

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

Just 11% of retailers are ready to fully scale AI tools, with data challenges limiting wider adoption despite 45% using AI weekly, says Amperity report.

Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.

A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.

World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.

Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

A significant cyber-attack on Qantas exposed personal data, highlighting a rising wave of airline breaches by the financially motivated hacker group Scattered Spider.

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.

Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.

Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.