TelcoNews Asia - Telecommunications news for ICT decision-makers

Loyalty programmes stories - Page 2

Techday f 6cc026326aad53d6a533

Trust & partnerships key to APAC travel marketing success

Thu, 15th May 2025
#
loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
Techday f f70ec4296c641697da1a

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Wed, 7th May 2025
#
loyalty programmes
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Techday f bf1c98fa7eced3c8f6fe

Major brands to boost investment in loyalty programmes

Wed, 9th Apr 2025
#
loyalty programmes
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
Techday f 861f64ef17557880bb74

Insurers focus on AI & growth amid sluggish progress

Fri, 14th Mar 2025
#
loyalty programmes
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
Techday f ef92c0fc9d216e8f5a9d

69% of UK consumers lack loyalty to CP brands, study finds

Fri, 7th Feb 2025
#
loyalty programmes
New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.
Techday f61260460c1e67371532

SK Planet partners with Mocaverse for Web3 experiences

Wed, 27th Nov 2024
#
loyalty programmes
SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.
Techday 4c622f82d3e0db40c659

Consumers favour 25% discount in exchange for emails

Fri, 22nd Nov 2024
#
loyalty programmes
Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.
Techday e3e7020602b9b304ce24

Study shows personalisation key to consumer loyalty in UK

Tue, 19th Nov 2024
#
loyalty programmes
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
Techday 13e76d69e4a8bef4007e

Gen Z lead brand switching due to boredom and price hikes

Thu, 3rd Oct 2024
#
loyalty programmes
SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.
Techday be9a7a86d5346c23c814

How to future-proof your loyalty program with a ‘real-time’ strategy

Thu, 26th Sep 2024
#
loyalty programmes
As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.
Techday 7cb585d881f015afcbe4

Australian shoppers lose brand loyalty in CPG industry shift

Thu, 5th Sep 2024
#
loyalty programmes
New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.
Techday ff27b0bf7d512aa71e89

Heymax & Visa launch sustainable travel rewards campaign

Fri, 30th Aug 2024
#
loyalty programmes
Heymax and Visa launch a campaign promoting sustainable travel in Singapore, offering 2 million miles for MRT and bus rides, aiming to boost green practices.
Techday 46c746a55cab1e50bb2b

Fresha secures $31 million from J.P. Morgan for expansion

Fri, 23rd Aug 2024
#
loyalty programmes
Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
Techday 7acefa2d43321ad6db57

Social platforms key for brands to drive growth, says Circana

Thu, 22nd Aug 2024
#
loyalty programmes
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
Techday 9b3c5bf952a1526e01a7

Supermarkets lead in online personalisation, beating all sectors

Thu, 22nd Aug 2024
#
loyalty programmes
Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.
Techday f8779908410e6e1edca5

SAP Emarsys & Annex Cloud to transform customer loyalty

Thu, 11th Jul 2024
#
loyalty programmes
SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.
Techday 1422b0b87186cb2dc8d0

Salesforce report highlights AI adoption & data challenges in Singapore

Tue, 11th Jun 2024
#
loyalty programmes
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
Img rm41k9ss7q7xgvfmni4vw7dv

Australians flock to loyalty programmes amidst living costs surge

Wed, 6th Mar 2024
#
loyalty programmes
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
Img kpep4jalxxhmpnlx3azblxhk

Airtime Rewards appoints Annika Fuchs to spearhead international expansion

Thu, 22nd Feb 2024
#
loyalty programmes
Airtime Rewards appoints Annika Fuchs, ex-Readly executive, as Head of International Expansion, aiming to replicate its UK success globally.
Img jw5cigcaog0zavuzbhitohrn

How Innovative Loyalty Programs Boost Customer Retention

Mon, 19th Feb 2024
#
loyalty programmes
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.