Marketing Automation stories - Page 10
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Optimizely earns Leader title in 2025 Gartner report
Mon, 17th Mar 2025
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digital transformation
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martech
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supply chain
Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
SevenRooms launches text marketing for Aussie hospitality
Wed, 26th Feb 2025
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
Decidr partners with Onside to enhance AI content delivery
Mon, 25th Nov 2024
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martech
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.
SugarCRM solutions expand reach on AWS Marketplace
Fri, 22nd Nov 2024
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crm
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martech
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cdp
SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
Optimizely unveils new AI agents for marketing workflows
Fri, 22nd Nov 2024
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martech
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cdp
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agentic ai
Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Fri, 1st Nov 2024
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cx
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martech
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cdp
TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.
Sydney firm secures NFL team deal for CRM overhaul
Wed, 9th Oct 2024
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crm
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digital transformation
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martech
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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devops
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data analytics
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ecm
Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Australian marketers face hurdles in adapting to Privacy Act reforms
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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martech
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cdp
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adtech
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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personalisation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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martech
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personalisation
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cdp
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
IWD 2024: The lessons I've learned from a life on the move
Fri, 8th Mar 2024
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public cloud
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martech
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cdp
Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.