Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
Tue, 19th Aug 2025
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edutech
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martech
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cdp
Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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martech
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
The agentic AI revolution: Experts explain key business trends
Wed, 6th Aug 2025
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data analytics
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cx
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martech
Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Wed, 6th Aug 2025
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martech
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cdp
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ai
Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.
NP Digital Australia reports record H1 2025 with AI investment
Wed, 6th Aug 2025
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data analytics
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digital transformation
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fintech
NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.
AI Appreciation Day: What it means for the future of customer engagement
Mon, 14th Jul 2025
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crm
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data analytics
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cx
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
James Zipeure appointed Group CEO to boost Mortar AI global growth
Mon, 14th Jul 2025
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digital transformation
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martech
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partner programmes
James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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martech
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cdp
Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
NTT DATA launches EPAS service to boost Salesforce Agentforce AI
Thu, 26th Jun 2025
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digital transformation
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martech
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ai security
NTT DATA launches a new EPAS service to enhance adoption of Salesforce's Agentforce, enabling enterprises to deploy autonomous AI agents alongside human teams.
Adobe debuts AI tools for large-scale customer experience
Tue, 17th Jun 2025
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Thu, 12th Jun 2025
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
UiPath & HCLTech partner to advance agentic automation globally
Mon, 9th Jun 2025
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martech
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supply chain
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cdp
UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
Fri, 6th Jun 2025
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martech
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cdp
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trends & predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
Thu, 5th Jun 2025
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Tue, 3rd Jun 2025
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cx
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martech
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cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.