Marketing Automation stories - Page 12
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
How marketing automation could shape NZ's future
Wed, 30th Jan 2019
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data analytics
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martech
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it automation
85% of leisure travellers decide on activities post-arrival, highlighting the need for timely, tailored marketing.
Why email still makes for a great business tool
Mon, 9th Jul 2018
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data analytics
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martech
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cdp
Despite the surge of social media and new communication tools, email remains a formidable business tool due to its directness and personalisation potential.
HubSpot's latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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crm
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data analytics
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cx
HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed, 9th May 2018
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data analytics
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martech
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cdp
SAS has been crowned a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs, excelling in analytics-driven omnichannel customer experiences.
Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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data analytics
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fintech
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martech
Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketo announces Slack integration to improve sales and marketing collaboration
Mon, 5th Feb 2018
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data analytics
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martech
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partner programmes
Marketo partners with Slack to boost real-time customer engagement for users, driving sales and marketing synergy.
It's not just about the weather: put your emails in context
Tue, 10th May 2016
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data analytics
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martech
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.