TelcoNews Asia - Telecommunications news for ICT decision-makers
Asia

Marketing Stories - Page 13

Asian Stories

Marketing stories

Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026

Global Stories

Marketing stories

The Real World launches expert-approved Campus certificate
EduTech

The Real World launches expert-approved Campus certificate

Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.

By Catherine Knowles • 4 min read • Thu, 16th Apr 2026
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Robotic Marketer launches AI direct mail tool for home services
DevOps

Robotic Marketer launches AI direct mail tool for home services

Home services firms can now target likely buyers by post as Robotic Marketer folds direct mail into its AI marketing platform.

By Catherine Knowles • 3 min read • Wed, 15th Apr 2026
Agentic commerce and the evolution of retail purchase behaviour
Digital Transformation

Agentic commerce and the evolution of retail purchase behaviour

Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.

By Sangeeta Mudnal • 4 min read • Wed, 15th Apr 2026
Springboards launches Flint AI model for marketers
Open source

Springboards launches Flint AI model for marketers

Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.

By Catherine Knowles • 4 min read • Wed, 15th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026
ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Tue, 14th Apr 2026
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 14th Apr 2026

Stories from Other Regions

Marketing stories

The growing gap between businesses that use tech well and those that don't
Customer Relationship Management

The growing gap between businesses that use tech well and those that don't

Businesses that fail to turn data, automation and integration into action risk slower growth, missed leads and weaker customer experiences.

By Lovan • 6 min read • Wed, 15th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
SiteMinder expands hotel platform for AI booking channels
Digital Transformation

SiteMinder expands hotel platform for AI booking channels

Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.

By Joseph Gabriel Lagonsin • 5 min read • Wed, 15th Apr 2026
Adactin launches graduate programme to bridge IT skills gap
EduTech

Adactin launches graduate programme to bridge IT skills gap

Universities and employers are widening graduate support as Australia’s tech sector faces a digital skills shortage and weak job readiness.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Tue, 14th Apr 2026
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Tue, 14th Apr 2026
AI mentions rise in Australian job ads, Indeed says
Digital Transformation

AI mentions rise in Australian job ads, Indeed says

AI is becoming more visible in Australian recruitment, but government hiring still lags and overall job patterns remain largely unchanged.

By Shannon Williams • 5 min read • Tue, 14th Apr 2026