Marketing stories - Page 14

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

Singapore Computer Society launches a new Skills Pathway for Cloud to train professionals and meet rising demand in the city-state's growing tech sector.

Xtend launches a native eCommerce tool to boost brand visibility and track sales on Shopee, Lazada, and TikTok Shop across Southeast Asia.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

Indosat has introduced an AI-powered Semantic Search in its apps, using Google Cloud's Vertex AI to personalise service and product recommendations for users.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Australia's marketing and IT peak bodies launch a real-time AI workforce mapping initiative to guide skills and strategy amid AI-driven transformation.

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

Dragos appoints Eric Cross as Chief Revenue Officer to lead global sales and marketing efforts in operational technology cybersecurity amid rising industry risks.