Millennials stories

Singapore's middle-income sandwich class is increasingly using crypto, alongside shares and property assets, to build financial resilience amid rising costs.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

AI shoppers put delivery terms ahead of recommendations, as Ingrid survey finds clear fulfilment info can sway or sink purchases.

FWD Singapore says adviser-led expansion, digital upgrades and stronger customer experience helped drive profitable FY2025 growth in its 10th year.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

Australian holiday spending is set to rise 18% to AUD $969 per shopper, driven by price hikes and stress, with many using AI to aid gift buying this season.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Amid budget concerns, 61% of Aussie shoppers are turning to AI assistants to manage holiday gift buying and reduce spending stress this festive season.

Holiday shoppers demand quick, eco-friendly delivery but resist paying extra, with UK consumers showing low confidence in on-time arrivals, survey reveals.

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

India leads Asia Pacific in AI adoption with 56% of metro adults using generative AI in 2025, driven by high AI literacy and strong institutional trust.