SVOD stories

OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.

Android becomes the main growth engine for subscription apps as short drama, OTT and live streaming surge in India and Latin America.

Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.

StarHub launches Lunar New Year 2026 bundles in Singapore, dangling HBO Max, broadband freebies and 5G line and device discounts.

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.

Most of the world's economy is contingent around people leaving their houses; now, a 'stay at home economy' will see a meteoric boom.