Marketing stories - Page 15

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

Publicis Groupe NZ has launched a Data Intelligence Hub uniting its agencies to offer integrated data and tech services for local businesses.

Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

Jet Technologies has appointed Shane Sullivan as National Sales Manager, driving growth in its Print Division across Australia and New Zealand.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.