Marketing stories - Page 17

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.

HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

Maadtech.AI launches an autonomous marketing AI platform in beta for Thai businesses, aiming to transform marketing with tailored, expert-driven AI solutions.

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.

Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.